Overthinking: when your thoughts keep churning

No new client comes in for a while, and in your head the business is already bankrupt. An email stays unanswered, and you imagine everything that could be wrong. Overthinking is not a weakness. Your brain has become used to anticipating what might go wrong. The more often it follows that route, the more familiar it becomes, even when there is no immediate reason for concern.

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Does this sound familiar?

“I keep thinking about ‘what if...’ scenarios and worrying about the future.” That's how one business owner described his development goal. Maybe you recognise this too:

  • You see obstacles on the road that aren't there yet.
  • You run through the worst-case scenario, again and again.
  • You lie awake at night over something that seemed small during the day.
  • You keep thinking about the same things, even when it isn't helping you move forward.

Why does your brain keep overthinking?

Your brain has learned to anticipate what might go wrong. By thinking ahead, it tries to prepare you for difficult situations or prevent unpleasant surprises. And sometimes that is genuinely helpful.

But when anticipating problems becomes a familiar response, your thoughts can keep going even when there is nothing you need to solve right now.

That is why simply telling yourself not to worry rarely helps. You may already know there is no immediate reason for concern, but your brain keeps following the route it knows best.

How do you stop overthinking?

Not by trying to push your thoughts away, but by giving your brain the opportunity to learn another way of responding.

During BrainRouting, sensors measure your brain activity while you watch a film. Your brain receives direct feedback based on that activity. Through training and repetition, other responses can become more accessible, while your coach helps you recognise what happens when your thoughts start to take over.

Participants often notice it first as more space: a thought comes up, but doesn't get stuck. You can think ahead when it helps, without having to follow every thought about what might go wrong.

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How often does this come up?

Before starting BrainRouting, participants describe what they would like to change. Source: Analysis of development goals written by 106 Be More You participants (50 SME business owners, 25 directors, 31 managers), 2026.

29
of 106 participants describe worrying and imagining worst-case scenarios

Thinking about what might go wrong and anticipating obstacles that haven't arisen.

11
of 31 managers mention this theme

Among managers, worrying and anticipating problems is the most frequently mentioned development theme.

11
of 106 participants mention sleep difficulties or restlessness at night

They describe finding it difficult to switch off and settle down at night.

How BrainRouting makes room in your head

You don't train thinking less, but a brain that doesn't have to keep churning.

1

Your brain starts to churn

You begin to recognise how easily your thoughts can turn to what might go wrong.

2

The measurement shows what happens

Sensors continuously measure your brain activity, providing objective data throughout the training.

3

Your brain gets direct feedback

Your brain receives immediate feedback, helping it learn from repeated feedback.

4

More room to respond

Through training and repetition, other responses become more accessible. You can think ahead, without getting caught up in every worry.

“I was always stuck in my head. Last night, for the first time in my life, my mind went quiet. It is as if I found a 'reset button'.”
Aartjan van Erkel
Aartjan van Erkel
The most notorious copywriter in the Netherlands

Start with BrainRouting within a week

MindMirror

See your automatic patterns in action

For people who want to understand what happens under pressure, without starting a larger programme straight away. In 1.5 hours, you see how your brain responds in the moment and discover how your automatic patterns work.

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  • Format

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  • Duration

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  • Location

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Why this can change: neuroplasticity

That a well-practised route can lose its grip is down to neuroplasticity. Read more about neuroplasticity.

Frequently asked questions about overthinking

Pushing thoughts away usually backfires. What helps is giving your brain the opportunity to learn another way of responding. In BrainRouting, your brain receives direct feedback based on measured brain activity.
Through training and repetition, other responses become more accessible, so you can think ahead when it helps without getting caught up in every worry.

Curious where your thoughts go?

In a no-obligation introductory call, we look together at what happens for you in the moments that matter, and whether BrainRouting is a good next step.