You start on something important. Then an email, a notification, a thought about something else. An hour later, you have done everything except that one thing. That is not a lack of willpower. Your brain has become used to shifting attention whenever something else catches it. And the more often that happens, the more familiar that route becomes.
No obligation · takes 15–30 min
“I'd like more calm in my mind, to be able to focus better and to think more clearly.” That's how one business owner described his development goal.
Maybe you recognise this too:
Your brain constantly responds to what happens around you. A notification, a sound,
an unfinished task: each can draw your attention away from what you were doing.
When your attention shifts frequently, switching becomes a familiar route. Staying with one thing for longer can become more difficult. For many business owners, this goes hand in hand with being always switched on: a brain hat keeps looking ahead to what still needs doing.
Regaining focus isn't simply a matter of discipline. Through training and repetition, your brain can learn to respond differently, making it easier to stay focused on what matters.
Turning off notifications can help. But distractions aren't always external. Your attention can also shift towards thoughts, unfinished tasks or whatever else comes to mind.
During BrainRouting, sensors measure your brain activity while you watch a film. Changes in that activity affect the feedback you receive. Through repetition, your brain can learn other ways of responding, while your coach helps you recognise what happens when your attention shifts and what helps you regain focus.
“I want to learn to bring my focus back even more sharply when I drift off,” a participant said after the training. That ability to return to what matters is an important part of developing greater focus.
Before starting BrainRouting, participants describe what they would like to change. Source: Analysis of development goals written by 106 Be More You participants (50 SME business owners, 25 directors, 31 managers), 2026.
They want a calmer mind, fewer distractions and more ability to finish what they start.
Too much noise, too many demands or too many things happening at once.
Their minds keep returning to everything still to be done, leaving less room for focus.
It's not about forcing yourself to concentrate. It's about learning to stay calm, even when things around you compete for your attention.
During training, you discover how easily your attention shifts towards what's happening around you, even before you consciously notice it.
Sensors continuously measure your brain activity, providing feedback that can reveal changes before you consciously notice them.
The screen opens or closes in response to your brain activity. Through repeated feedback, your brain learns to respond differently.
Through training and repetition, it can become easier to stay calm and choose where to direct your attention, rather than responding to everything around you.
“I was always stuck in my head. Last night, for the first time in my life, my mind went quiet. It is as if I found a 'reset button'.”
See your automatic patterns in action
For people who want to understand what happens under pressure, without starting a larger programme straight away. In 1.5 hours, you see how your brain responds in the moment and discover how your automatic patterns work.
excluding VAT
Format
1-to-1
Duration
1.5 hours
Location
Driebergen
Investment
€ 395
Your brain's ability to learn different ways of responding to stimuli is called neuroplasticity. Read more about neuroplasticity, or explore the related pattern of
being always switched on.
Because your brain has become used to shifting attention whenever something else catches it. The more often this happens, the more familiar that response becomes. But noticing something doesn't mean you have to respond to it.
Your brain can learn to stay calm and focused, even when there are distractions around you.
Reducing distractions can help, but improving focus isn't just about your surroundings. It's also about learning not to respond to everything that catches your attention.
With BrainRouting, your brain receives direct feedback based on its measured activity. Through training and repetition, you can develop more calm and greater freedom to choose where to direct your attention, even during a busy working day.
No. In traditional concentration training, you practise tasks that require sustained attention. BrainRouting works differently. Your brain receives direct feedback based on its measured activity, while your coach helps you become more aware of your responses. Through training and repetition, your brain can learn other ways of responding, making it easier to stay calm and focused without constantly having to correct yourself.
BrainRouting is not a treatment for ADHD or ADD. It focuses on personal development, helping you explore how your brain responds and practise different ways of responding. Whether it is suitable for you depends on your individual situation. We would be happy to explore this with you during an introductory call.
In a no-obligation introductory call, we look together at what happens for you in the moments that matter, and whether BrainRouting is a good next step.